Fashion has always been a very important part of the Italy’s society, and Italians are well known for giving the tone in latest trends. When you see the tag “Made in Italy”, you expect right away nothing less than excellence and creativity. That’s the biggest proof that fashion in the peninsula plays a substantial role in the cultural life.
Milan is generally considered to be one of the biggest global fashion capitals, along with New York City, Paris, and London, but occasionally, some of the fashion designers also include Rome in this top. It’s not a hard job to stay on the peak of the fashion leading countries, though, as Carlo Capasa is now head of the National Chamber of Italian Fashion, the national institution that promotes the development of Italian Fashion.
There is no wonder that Italy has a great appetite for fashion, as the country started to become the most fashionable in Europe since the 11th century, and powerful cities of the time, such as Venice, Milan, Florence, Naples, Vicenza and Rome began to produce robes, jewelry, textiles, shoes, fabrics, ornaments and elaborate dresses. Italian fashion reached its peak during the Renaissance, and local designs became very popular those days.
Every city in Italy and every true Italian have a huge respect for fashion and “la bella figura” is actually a way of life, not just a local expression. They seem to pay a great attention to the way they dress and how they accessorize, probably that’s why Italians are considered ones of the most attractive people in the world.